Portfolio

Shopify work,
with the thinking included.

A documented archive across fashion, beauty, food, wellness, and professional services—framed around the customer or operating problem each storefront needed to solve.

Documented projects
20
Full builds
5
Figma implementations
13
Focused improvements
2
TONI&GUY project cover

Haircare & salons

TONI&GUY

A global salon and haircare storefront shaped around service discovery, education, and confident product browsing.

Objective

Make connect service discovery, hair expertise, and product purchase easier to understand and act on.

  • Shopify
  • Theme build
  • Responsive
Mikey’s Pies project cover

Food & beverage

Mikey’s Pies

An appetite-led food storefront that keeps product storytelling clear and the path to purchase practical.

Objective

Make turn appetite and product personality into a straightforward order path easier to understand and act on.

  • Shopify
  • Merchandising
  • Mobile UX
Embassy London project cover

Footwear & accessories

Embassy London

Editorial footwear commerce balancing seasonal campaigns, product discovery, and a high-volume catalog.

Objective

Make support seasonal storytelling while keeping catalog discovery efficient easier to understand and act on.

  • Shopify
  • Collections
  • Editorial UI
wildwonder project cover

Food & beverage

wildwonder

A vibrant beverage experience translated into a responsive storefront without losing the brand’s expressive visual energy.

Objective

Make make an expressive brand system support clear product and benefit discovery easier to understand and act on.

  • Figma
  • Shopify
  • Responsive
Rockmarq project cover

Jewelry & accessories

Rockmarq

A premium jewelry storefront developed from detailed design direction with careful merchandising and restrained motion.

Objective

Make make premium product discovery feel considered without adding friction easier to understand and act on.

  • Figma
  • Shopify
  • Product UX
Whole Life Pet project cover

Pet care

Whole Life Pet

A benefit-led pet nutrition storefront that makes product education and category navigation easy to scan.

Objective

Make make pet-nutrition choices easier to understand and browse easier to understand and act on.

  • Figma
  • Shopify
  • Content system
Tomato Snob project cover

Food & beverage

Tomato Snob

A characterful food brand translated into a bold storefront with strong visual pacing and direct product storytelling.

Objective

Make turn a distinctive tomato proposition into a memorable, easy-to-shop product story easier to understand and act on.

  • Figma
  • Shopify
  • Brand UI
Clear Theory project cover

Functional beverage

Clear Theory

A high-energy hydration storefront that turns product benefits into a clear, mobile-first shopping experience.

Objective

Make make hydration benefits and the product offer immediately clear easier to understand and act on.

  • Figma
  • Shopify
  • Mobile UX
Case studyCherry Love

Fashion & apparel

Cherry Love

A restrained pre-launch fashion experience built to establish the brand and capture early demand.

Objective

Make establish the brand and capture early interest before a full catalog launch easier to understand and act on.

  • Shopify
  • Launch page
  • Email capture
Case studyBrala’s Best

Food & beverage

Brala’s Best

A bright, direct-to-consumer food storefront centered on a distinctive garlic-spread proposition.

Objective

Make make a distinctive garlic spread easy to understand, crave, and purchase easier to understand and act on.

  • Shopify
  • Theme build
  • Product story
The Legal Paige project cover

Professional services

The Legal Paige

A commerce-led legal resource platform balancing expert authority, education, and product discovery.

Objective

Make make expert legal support feel approachable and easy to explore easier to understand and act on.

  • Figma
  • Shopify
  • Content UX
SEASA project cover

Functional beverage

SEASA

A benefit-focused beverage storefront with a strong visual system and simple conversion paths.

Objective

Make turn a simple hydration proposition into a clear path to product easier to understand and act on.

  • Figma
  • Shopify
  • Product education
Pearl Honey Spreads project cover

Food & beverage

Pearl Honey Spreads

A colorful pantry-brand storefront built around clear flavor discovery and energetic merchandising.

Objective

Make make flavour discovery feel joyful and easy to shop easier to understand and act on.

  • Figma
  • Shopify
  • Merchandising
PassionJoy project cover

Food & beverage

PassionJoy

A playful, conversion-focused storefront carrying a vivid brand system through every responsive state.

Objective

Make make a playful beverage brand easy to recognise, explore, and purchase easier to understand and act on.

  • Figma
  • Shopify
  • Responsive
Magnolia Coffee Co. project cover

Coffee & beverage

Magnolia Coffee Co.

A coffee storefront balancing product discovery, roast education, and subscription-ready shopping journeys.

Objective

Make make coffee selection feel approachable while supporting product discovery easier to understand and act on.

  • Figma
  • Shopify
  • Product UX
Moo Cha Matcha project cover

Food & beverage

Moo Cha Matcha

A clean matcha storefront with playful brand expression and a focused direct-to-consumer buying flow.

Objective

Make make matcha feel approachable and simple to purchase easier to understand and act on.

  • Figma
  • Shopify
  • Brand UI
Kinu project cover

Fashion & apparel

Kinu

An expressive fashion storefront translated into a responsive system with distinctive typography and movement.

Objective

Make carry a distinctive fashion identity into a usable product-discovery experience easier to understand and act on.

  • Figma
  • Shopify
  • Motion
Herb Affair project cover

Health & wellness

Herb Affair

A wellness storefront with structured product education, clear merchandising, and a calm conversion journey.

Objective

Make make supplement benefits and product discovery feel calm and credible easier to understand and act on.

  • Figma
  • Shopify
  • Content UX
Box of Sensory Toys project cover

Kids & learning

Box of Sensory Toys

Targeted storefront improvements delivered around evolving client requirements and campaign needs.

Objective

Make support evolving campaign and storefront needs while preserving an approachable product journey easier to understand and act on.

  • Shopify
  • Theme updates
  • Client requests
Upstate Coffee project cover

Coffee & lifestyle

Upstate Coffee

Focused theme and content refinements supporting new client requirements without disrupting the existing store.

Objective

Make support new content and campaign requirements without disrupting the current store easier to understand and act on.

  • Shopify
  • Theme updates
  • Responsive

Focused collaborations

Additional Figma-to-Shopify work is linked directly while the supporting visual archive is prepared. The live stores remain the clearest available record.