Motion must support orientation
Kinetic elements are most effective when visitors can still identify navigation, product context, and a stable action path.
All projects
17 · Fashion & apparel
Kinu
An expressive fashion storefront translated into a responsive system with distinctive typography and movement.
Primary outcome
A expressive apparel commerce that gives style-led apparel shoppers a clearer route from brand story to the right next action.
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Project overview
Kinu is an expressive apparel brand where typography and movement are part of the product world. The storefront implementation needed to protect that signature energy while keeping fashion browsing and product intent accessible. The website was shaped to make carry a distinctive fashion identity into a usable product-discovery experience feel native to the brand rather than bolted onto it.
Original desktop storefront capture02
Project information
- Industry
- Fashion & apparel
- Platform
- Shopify
- Live website
- kinu.supply/
- Project duration
- Not publicly disclosed
- Team
- Implementation team not publicly disclosed
- Engagement
- Figma-to-Shopify
Services provided
- Figma-to-Shopify implementation
- Responsive theme development
- Component and template build
- Cross-device quality assurance
Deliverables
- Responsive Shopify storefront
- Reusable theme components
- Product and collection templates
- Launch-ready quality assurance
03
Objective
- Make carry a distinctive fashion identity into a usable product-discovery experience easier to understand and act on.
- Give style-led apparel shoppers a confident path through the storefront on any screen size.
- Keep the experience recognisably Kinu while relying on reusable Shopify patterns rather than one-off pages.
04
Problem or challenge
A fashion system built around oversized, moving typography can be visually magnetic but difficult to translate across devices. The experience needed to keep that identity without making product discovery or mobile browsing feel unstable.
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Scope of work
01Figma-to-Shopify implementation02Responsive theme development03Component and template build04Cross-device quality assurance
06
Research and insights
The project archive preserves the engagement type and shipped responsive storefront captures, but not private discovery files, analytics, staffing, duration, or vendor configuration. The observations below describe the documented scope and visible interface—not unpublished client metrics or research claims.
Typography becomes a product cue
The type system carries brand recognition, so it needs responsive rules rather than simply shrinking at smaller widths.
Fashion energy can survive compression
Mobile can preserve an oversized attitude when text, media, and actions are deliberately sequenced.
07
Approach and strategy
Make the priority unmistakable
The hierarchy was organised around carry a distinctive fashion identity into a usable product-discovery experience, with the brand story supporting—not competing with—the primary customer decision.
Carry the brand through the system
Cobalt blue, oversized type, kinetic ticker-like text, editorial imagery, and high-contrast composition create a strong, art-directed fashion world. The aim was a visual language that could flex across campaign, collection, and product moments without losing recognition.
Build for practical commerce
The delivery focused on a responsive Shopify structure that keeps expressive apparel commerce usable as content, products, and seasonal priorities change.
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Execution or process
01 · Design intake
Reviewed the supplied Figma direction, catalog priorities, and responsive states to identify the components and templates required for a faithful storefront implementation.
02 · Theme architecture
Mapped repeatable interface patterns into Shopify sections and templates so content and merchandising could stay structured as the catalog evolved.
03 · Responsive build
Implemented the approved visual direction across desktop and mobile, preserving hierarchy while adapting navigation, media, and purchase paths to smaller screens.
04 · QA and launch readiness
Validated the finished storefront against the available design direction and live-path expectations. The archive does not include a dated launch log or post-launch change record.
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Technology used
The documented platform is Shopify. The engagement record also identifies Figma as the source design workflow. The live archive does not name the exact theme, app set, analytics implementation, hosting configuration, or external integrations, so they are intentionally not inferred here.
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Tech stack
Design
- Figma source direction
- Responsive design QA
Frontend
- Shopify Liquid
- HTML
- CSS
- JavaScript
Commerce / CMS
- Shopify
- Theme editor
- Product and collection content
Hosting / data
- Shopify-hosted storefront
- Shopify catalog data
APIs / services
- Shopify platform services
- Additional services not publicly disclosed
11
Key features and functionality
Kinetic typographic identity
Large moving type makes the brand feel immediate and gives the storefront a recognisable fashion signature.
Art-directed storefront pacing
The layout treats editorial imagery and type as a coordinated story while retaining clear commerce entry points.
Responsive motion-aware layout
The design accounts for smaller screens so expressive elements do not compromise scanability or access to products.
12
Responsive experience
- Desktop uses the extra canvas for expressive apparel commerce and richer visual pacing; mobile preserves the same decision order in a single, thumb-friendly flow.
- Navigation, media, and product actions are treated as responsive components rather than scaled-down desktop elements, keeping key actions reachable at smaller widths.
- The supplied captures demonstrate desktop and mobile states. Keyboard behavior, screen-reader support, performance budgets, and device test coverage are not published, so no compliance or performance metric is claimed.
Desktop
Mobile13
Design system and visual direction
Cobalt blue, oversized type, kinetic ticker-like text, editorial imagery, and high-contrast composition create a strong, art-directed fashion world. Reusable navigation, promotional, collection, product, and action patterns create continuity across the storefront while allowing campaign content to retain its own energy.
14
Results and impact
Evidence-aware outcome
The verifiable outcome is a live, responsive Shopify storefront and the documented figma-to-shopify engagement. carry a distinctive fashion identity into a usable product-discovery experience is given a more deliberate interface path, and the original desktop and mobile captures demonstrate the delivered visual system. Conversion, revenue, engagement, accessibility, and performance metrics were not supplied for this archive and are therefore unavailable.
15
Lessons learned
- 01Motion earns its place when it reinforces brand recognition without destabilising the shopper’s orientation.
- 02Expressive typography needs a responsive choreography, not a one-size-fits-all scale reduction.
16
Final outcome
The project turns a fashion system built around oversized, moving typography can be visually magnetic but difficult to translate across devices. the experience needed to keep that identity without making product discovery or mobile browsing feel unstable. into a storefront centred on expressive apparel commerce. It gives the brand a more coherent way to present its offer while giving customers a clearer path to continue, explore, or purchase.